Visual Identity Design

Get an engaging brand that connects with your ideal guest and differentiate from your competitors.


When posting your accommodation on booking platforms you use their brand as a support to inspire confidence in your guests. If you want to be independent you need to create an identity of your own that your guests can trust.

Your visual identity is the basis for a professional website, the content on your social networks and an effective marketing strategy that gets bookings.

At Paina Hospitality we help your guests connect the image and identity of your vacation rental with the quality of your services.

Developing your vacation rental's visual identity

Discovery & strategies

We collect information about the main elements of your accommodation, target audience and the main keywords that define your project. This information is the basis for the creation of the brand.

Market research & competitive analysis

We carry out an analysis  of your competitors, their brands and visual identities. This allows us to design a differentiating brand that is consistent with the market and connects with its target audience.

Brand DNA

The DNA of the brand is a set of essential characteristics for its positioning in the market. In biology, the DNA is responsible for all the characteristics of a human being. In brands, it is the essence of the business.

Logo & visual identity development

We explore where the logo will live, how it is to be used and how many variations it will need. We work on the set of elements that make up a visual identity such as color palettes and typography.

Kind words from our clients

Muy buen servicio, muy profesional. Entendieron la idea de lo que pretendíamos y lo ejecutaron de muy buena manera. ¡Muy recomendable! - Posada Azul Marino
Jonathan Flores
Jonathan Flores
Paina es y será el mejor servicio para comenzar un website de Alta calidad y súper accesible! Nicolás y Eve son los más responsables que yo he podido conocer en el desarrollo de cualquier proyecto que quiera poner un website de calidad a correr. Altamente recomendados!!! Desde Puerto Rico 🇵🇷💙
Cristina Gonzalez
Cristina Gonzalez
Trabajar de la mano con Nicolas y Evelyn fue pieza clave en nuestro proceso de creación de página web. Fueron muy amables y pacientes en el proceso de conocer nuestras necesidades y convertirlas en soluciones. Siempre estuvieron disponibles para resolver cualquier duda o consulta y hasta nos hicieron videos tutoriales para entender nuestras dudas. ¡Muchas gracias! Estamos muy contentos con nuestra nueva página web. ¡500% recomendado!
Joan Javier Pereira Pandolfo
Joan Javier Pereira Pandolfo
Excelente servicio, súper recomendable. Siempre dispuestos a dar lo mejor.

Start your Paina Journey

4 steps to start working together on your new visual identity


Book a call

We will have a first call to talk about your project, get to know your needs, your goals and the challenges you face everyday.


Let's get to work

We will use the information gathered as our main source of inspiration. This is the time to sketch and make tests.


Proposal presentation

We will send you the proposal with your new brand. If there are any corrections you would like to make, this is the time.


Files delivery

Once the proposal is approved we will send you the final files of your new visual identity. From web to print, we’ve got you covered!

Why work with us

We like telling stories, stories are what brings people together. And our mission is to tell your story through a values-based visual identity design.

We work hand in hand with our clients to create brands that wow.

Let's get your questions answered

Visual identity is all of the imagery and graphical information that expresses who a brand is and differentiates it from all the others. It’s the set of elements that visually represents it, such as colors, fonts and specific figures, being its main element, the logo.

Developing a strong visual identity helps create an emotional connection with your guests. Consistent visuals unify a brand’s messaging so people instantly recognize the brand across all channels.

A well-designed visual identity can boost brand awareness and make people more likely to book.

Depending on client response time, our visual identity process usually takes 4 – 5 weeks. It also depends on the complexity of the project and the number of changes that you deem necessary.

You will be provided with all the files you will need to reproduce your logo for print, web and social media purposes. Your logo will be supplied in JPG, PNG, PDF and SVG formats. 

It’s hard to say exactly how much a project will cost without knowing the specific details and scope of your project. It will depend on your own needs and requirements, feel free to contact us to talk about your project. Once we know everything we need about your accommodation, we can prepare a proposal for you.

Yes. A meaningful and professional logo that will attract your ideal guest must be accompanied by a cohesive visual identity system. The logo is just a part of a brand’s visual identity.

Get in touch and tell us about your project!