Cliff Side Paradise, a boutique resort located in Quebradillas, Puerto Rico, is dedicated to promoting environmental preservation and educating young people about the impact we have on nature.
To reflect these values and connect with their target audience, we worked with them to create a visual identity system that was minimal yet flexible in its approach.
The symbol for Cliff Side Paradise is a representation of the unique features and values of the resort. The sun symbolizes the stunning ocean views, the sea represents the property’s coastal location, and the daffodil flower holds special significance for the owners and was included to reflect their personal connection to the property. The combination of these elements creates a cohesive and meaningful representation of Cliff Side Paradise.
Cliff Side Paradise‘s color palette was chosen to reflect its modern and professional visual identity. The colors were inspired by the iconic animals associated with the property, such as the hermit crab that visits the cliffs annually to mate, the coqui frog that can be heard croaking at night, and the Puerto Rican butterfly that feeds on a plant found only in Puerto Rico.