Finca Quebrada Seca is a charming rustic cabin in Orocovis, Puerto Rico that provides guests with a serene, off-the-grid experience where they can connect with nature and spend quality time with loved ones.
The visual identity of the cabin needed to accurately convey the essence of rusticity, ecology, and freedom that it offers. Our team worked to create visuals that accurately represented the true aesthetic of the cabin, while also resonating with the target audience.
We designed the visual identity for Finca Quebrada Seca with nature-friendly colors, rustic typographies, and a graphic element that ties everything together in a cohesive manner. The minimalist design showcases the essence of the cabin perfectly.
The symbol is a representation of the cabin connected by a path, which is a defining characteristic of the finca. The symbol effectively captures the natural beauty of the cabin and its surroundings.