Rent Lemonade | Brand Design | Paina Hospitality

Lemonade Vacation Home Rentals' visual identity

Lemonade Vacation Rentals is a collection of vacation homes located in Phoenix, Arizona. The goal of Lemonade is to provide a comfortable, safe and carefree experience for guests.

Lemonade Vacation Rentals started as a family-run business, with a mission to offer guests a fun and rejuvenating stay. The aim is to create an environment where guests can relax and enjoy their time away from home.

House

Lemon

Circle

Result

The design of the Lemonade Vacation Home Rentals symbol was carefully crafted, taking into account the following three key elements:

A house symbolizes the industry in which the brand operates.
A lemon graphic represents the brand name, “Lemonade.”
The circle provides stability to the symbol.

Additionally, the color palette for Lemonade Vacation Home Rentals was selected to convey a sense of joy, modernity, and energy, creating a visually appealing and memorable brand identity.