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Cliff Side Paradise

Cliff Side Paradise is a boutique resort in Quebradillas, Puerto Rico. It is based on values of environmental preservation and education to young people about our impact on nature.

They needed to create a visual identity system that would reflect those values and would connect with their target audience. We helped them uncover their visual identity with a minimal yet flexible approach.

Sun

Sea

Daffodil

Result

Cliff Side Paradise’s symbol combines the sun, the sea and the daffodil flower. The sun and the sea represent the views the property has over the ocean and the daffodil flower is a symbol with a very important meaning for their owners, so they wanted it to be part of the logo.

Cliff Side Paradise’s color palette was designed for its visual identity to convey modernity and professionalism. The tones were extracted from the most iconic animals of the brand: The hermit crab that comes every year to this cliffs to mate, the coqui frog that you can listen croaking every night and the Puerto Rican butterfly that feeds from a plant that can only be found in Puerto Rico.

PANTONE 172 C

PANTONE 5535 C

PANTONE 7407 C

PANTONE 4685 C

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