Cliff Side Paradise is a boutique resort in Quebradillas, Puerto Rico. It is based on values of environmental preservation and education to young people about our impact on nature.
They needed to create a visual identity system that would reflect those values and would connect with their target audience. We helped them uncover their visual identity with a minimal yet flexible approach.
Cliff Side Paradise’s symbol combines the sun, the sea and the daffodil flower. The sun and the sea represent the views the property has over the ocean and the daffodil flower is a symbol with a very important meaning for their owners, so they wanted it to be part of the logo.