Finca Quebrada Seca is a rustic cabin in Orocovis, Puerto Rico. They offer an off-the-grid experience in which people connect with nature and their loved ones.
The visual identity needed to convey this essence of rusticity, ecology and freedom. We helped them show through their visuals the real aesthetic of the accommodation while connecting with their target audience.
We worked with nature-friendly colors, rustic typographies and a graphic line that groups all these pieces together in a coherent way. The result was a minimalist design that clearly conveys the essence of the place.
The symbol represents the cabin connected with a path, a characteristic element of the finca.